Category Definition & Segmentation Select Option:Training Course Package $79 Many retailers have sophisticated computer

Many retailers have sophisticated computer programs that perform many of the retail math calculations

please select the Annual Learning Subscription

los participantes aprenderán a definir una categoría en función de cómo piensa el consumidor acerca de la categoría

Free Assessments to help you identify your strengths and areas of opportunity

To address the implications of a changing Shopper

Category Definition & Segmentation Select Option:Training Course Package $79 Many retailers have sophisticated computerCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the