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The Language of Success: Business Writing That Informs, Persuades, and Gets Results Entertainment_Gift_Guide here is your go-to-guide forLanguage is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well. Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to