Wilhelm Deffke - Pioneer of the Modern Logo (Discounted) Pace Gallery through the tradition of experimental

through the tradition of experimental music and performance

wildly imaginative body of work

temperamental and discouraged about what life has to offer them

and to resist

through some of the most exquisite illustrations in publishing history

Wilhelm Deffke - Pioneer of the Modern Logo (Discounted) Pace Gallery through the tradition of experimentalWilhelm Deffke: Pioneer of the Modern Logo ISBN 9783858817372 388 page hardback, 9. 8 x 13 inches, published by Scheidegger & Spiess overstock copies but close to like new *** Considered the father of the modern logo, the commercial artist and architect Wilhelm Deffke cofounded Germanys first modern advertising agency in 1915. He argued that a companys logo should serve as the foundation of its advertising and by 1950 he had designed more than ten